Business development and leadership are the two main goals of every entrepreneur. Leadership growth and business growth go hand in hand, you will not get one without the other. Many business owners, especially beginners, think that the growth of business and leadership begins with the fact that sellers make phone calls.
This view of building a business is outdated and unsuccessful
While good old telemarketing phone calls still exist, most of the communication takes place online. Computers and smart phones provide people with round-the-clock access to information and to each other.
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If your sales team does not compliment your phone calls with online communication via e-mail, social networks and SEO, you will not develop your business well or the number of potential customers in the near future.
SEO in the last sentence, caught your attention? What does search engine optimization have to do with leads and business development?
Thanks to easy access to the Internet, users expect an immediate search for information and answers to their questions.
Websites development provide content containing this information that users are searching for in a hurry. However, there are millions of websites on the Internet, and not all of them appear in search results. Only those that are considered the most relevant and trustworthy appear. In the end, the user is in a hurry to get specific information in order not to waste his time reading unnecessary site content.
For each search query entered by a user, a Google SEO or search robot indexes and collects data from each website published on the web. Spiders crawl websites, looking for keywords that match or are related to the words used in the user’s search query. A search engine robot uses a formula to rank certain web pages in search results that a user sees.
In search marketing ranking is important.
Each Internet marketing company strives to get its own website and websites of its customers in the desired first place in the search results.
Why is rating important ?
Well, going back to the previous points of round-the-clock Internet access and people’s expectations of immediate answers and information, the first few search results will be read, while the results on the following pages are likely to be ignored. After all, who will navigate to several websites when their precious and short time?
Only due to the good online marketing with SEO-optimization of your website, your website has more chances to get one of these top-rankings and thereby increase the number of site visitors and potential customers.
SEO not only brings more traffic to your site, but also attracts quality leads that are interested in your brand, product or service.